Monday, December 3, 2007

Final Proposal

(1) Title:

Treasure Hunt In Klang

(2) Background

Klang is a fast developing city and also a historical place. War had taken place before during the British administration time when tin trade was growing fast. By the way, the three main races of citizens here play important roles in the development of Klang now. Cultures of each religion and race are strongly built along the days. There are plenty of interesting topics and aspects to be focused on such as the food, culture, architecture, lifeStyle of the people around etc. We believe Klang is the right place for us to explore.

(3) Ideation

What we have planned is to have a visit to Klang. We are going to spend 2 days there collecting information for our content.

The application has a loading page of a simple animation of an old fisherman fishing beside the lake. When the loading is done, the fisherman pulls up the rod. This is the starting of the animation we are going to create.


First scene - Futuristic feel
There is a piano, a clock, a classical player, and a book on the scene. The scene goes to the year 2017. The piano is playing by itself, the pages of the book is being flipped through by the wind and at the same time, the wooden clock's bell is ringing. It then focus into the clock and next into the moving gear wheel. After that, the turns back to the year 1997. In this scene, we can see the gramophone is playing, a hand typing machine, an old piano, old clock, old book and an old film negative (just as the scene in the movie "secret" by Jay Chou.)

Second scene
There is a table. On the table, the film strip roll all over it and it leads to the appearance of four frame with 4 pictures in it.

one of the picture ( Picture 1 )
From a book, pop up an animation contain the famous food in Klang- The “Bah Kut Teh

Picture 2
a icture of a bowl of fish.
a fish jump out from the bowl and "wimple" swirl out. The picture then blur out and get back focus into Port Klang.

Picture 3
An old television, very blur and old, the scene fade out into the scene of one family eating snacks.

Picture 4

A bicycle hanging upside down. The wheel of the bicycle is turning slowly (focus on the wheel). The bicycle wheel as a foreground frame and the main focus is on the background which is the old streets at Pandamaran. On the streets, we can see people doing ritual work and it is all about their lifestyle.


We are going to shoot with our cameras and walk around the streets of Klang. The photos are needed to do an image slideshow. On the slideshow layout, only pictures which the mouse scroll over are zoomed in for clearer view. There are captions pop up when u move the mouse over on the picture. The pictures will explode into pieces with sound effect when u finish viewing it.

About the food, we'll try on the food and interview the owner of the business to get some relevant information. All these will be played in our application. Also, we provide the map or the address of the location of shops for user information.

The layout is going to be very funky and chicky with bright attractive and retro colours to make the impression that Klang is fun and to convey the message 'Welcome to visit!'.

(4) Target Audience

Family – parents and children

(5) Scope

To let my target audience to be aware of the ‘MUST KNOW’ in Klang such as the Port Klang, famous food ‘Bah Kut Teh’, the snacks and as well the heritage architecture.

(6) Objectives

We choose ‘FAMILY’ as our target audience. The main reason is to bring out the feel of togetherness. These places we introduced can be hang out with our family members and this application can be used among parents and children in order to enhance the relationship between parents and children.

(7) Approach and Treatment

The application is going to be slightly classical but funky. It is going to be very relaxing as it suits our target audience area of interest. The theme color of the application is to be very retro which is colors like orange, brown, purple, black n white, sephia etc. We are going down Klang to shoot as many as we can. The buildings, the food, the people, the Indians, the Malays, the Chinese retro culture, etc.

(8) Project genre / category

Educational and Entertainment

(9) Budget

Food – RM55

Transport – RM50

(10) Team members’ roles

1. Tan Ming Jie - Port Klang

2. Ong Kai Sien - Bah Kut Teh

3. Ho Pei Ying - Snacks

4. Enson Gun Rueih Chirn - Architecture

Blog URL

http://ilovemcp.blogspot.com

(11) Type of media to be used:

Camera –Canon EOS 400D

Canon EOS 350D

Nikon D40x

(12) Type of interaction or user activity to be included:

In one of the games, the instruction goes like this : Find the difference between picture A and picture B.

(13) Story board:

As the post on Monday, November 26, 2007

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